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	<title>n e i l j o h n c b a s a n</title>
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		<title>n e i l j o h n c b a s a n</title>
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		<item>
		<title>UML Videos and Samples</title>
		<link>http://basanneiljohnc.wordpress.com/2010/11/02/uml-videos/</link>
		<comments>http://basanneiljohnc.wordpress.com/2010/11/02/uml-videos/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 05:32:56 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[UML]]></category>

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		<description><![CDATA[Download Here http://bit.ly/UMLVideos http://bit.ly/UMLSamples<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=228&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Download Here <a href="http://bit.ly/UMLVideos">http://bit.ly/UMLVideos</a><br />
<a href="http://bit.ly/UMLSamples">http://bit.ly/UMLSamples</a></p>
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			<media:title type="html">N e i l</media:title>
		</media:content>
	</item>
		<item>
		<title>DOTA HOTKEYS</title>
		<link>http://basanneiljohnc.wordpress.com/2010/10/31/dota-hotkeys/</link>
		<comments>http://basanneiljohnc.wordpress.com/2010/10/31/dota-hotkeys/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 12:49:51 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[DOTA]]></category>

		<guid isPermaLink="false">http://basanneiljohnc.wordpress.com/?p=225</guid>
		<description><![CDATA[http://www.mediafire.com/?ofcq0pk9g5d7vem<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=225&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediafire.com/?ofcq0pk9g5d7vem">http://www.mediafire.com/?ofcq0pk9g5d7vem</a></p>
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			<media:title type="html">N e i l</media:title>
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		<item>
		<title>LINQ to Collection of Objects</title>
		<link>http://basanneiljohnc.wordpress.com/2010/10/21/linq-to-collection-of-objects/</link>
		<comments>http://basanneiljohnc.wordpress.com/2010/10/21/linq-to-collection-of-objects/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 23:51:06 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[CSharp]]></category>
		<category><![CDATA[aspose.flash]]></category>
		<category><![CDATA[C#]]></category>
		<category><![CDATA[csharp]]></category>
		<category><![CDATA[linq to collection of objects]]></category>
		<category><![CDATA[object query]]></category>

		<guid isPermaLink="false">http://basanneiljohnc.wordpress.com/?p=217</guid>
		<description><![CDATA[The term &#8220;LINQ to Objects&#8221; refers to the use of LINQ queries with any IEnumerable or IEnumerable collection directly, without the use of an intermediate LINQ provider or API such as LINQ to SQL or LINQ to XML. You can use LINQ to query any enumerable collections such as List, Array, or Dictionary. The collection [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=217&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The term &#8220;LINQ to Objects&#8221; refers to the use of LINQ queries with any IEnumerable or IEnumerable collection directly, without the use of an intermediate LINQ provider or API such as LINQ to SQL or LINQ to XML. You can use LINQ to query any enumerable collections such as List, Array, or Dictionary. The collection may be user-defined or may be returned by a .NET Framework API.<br />
<a href="http://msdn.microsoft.com/en-us/library/bb397919.aspx">http://msdn.microsoft.com/en-us/library/bb397919.aspx</a></p>
<p>In this example, I have use the third party library that let&#8217;s you modify any swf file (the *Aspose.Flash). In this particular case, I have queried the list of objects in the swf file in two different ways, and retrieve only a particular type (in this case, FlashBitmap &amp; PlaceObject2)</p>
<p><code>using Aspose.Flash.Swf;<br />
using System.Collections.Generic;<br />
using System.Collections;<br />
using System.Linq;</p>
<p>FlashContainer linqfc = new FlashContainer(_strPath);</p>
<p>//using OfType to get a particular type of object in list<br />
var fcBitmaps = linqfc.Objects.OfType( );</p>
<p>//using LINQ to retrieve particular objects of type PlaceObject2 and filter only<br />
//with Names not equal to null or string.Empty<br />
var po2 = from obj in linqfc.Objects.ToArray( )<br />
                      where obj.GetType( ).Name == "PlaceObject2"<br />
                      let placeobj = (PlaceObject2) obj<br />
                      where placeobj.Name != string.Empty &amp;&amp; placeobj.Name != null<br />
                      select new { placeobj };</p>
<p>foreach( var item in po2 )<br />
{<br />
  MessageBox.Show( item.placeobj.ObjectId.ToString( ) + " " + item.placeobj.Name );<br />
}</code></p>
<p>*for more information about this third party tool, please visit their website, they got a lot of tools that you can use.<br />
<a href="http://www.aspose.com/">http://www.aspose.com/</a></p>
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			<media:title type="html">N e i l</media:title>
		</media:content>
	</item>
		<item>
		<title>Civil Service Reviewer</title>
		<link>http://basanneiljohnc.wordpress.com/2010/10/20/civil-service-reviewer/</link>
		<comments>http://basanneiljohnc.wordpress.com/2010/10/20/civil-service-reviewer/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 12:12:21 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://basanneiljohnc.wordpress.com/?p=214</guid>
		<description><![CDATA[Vocabulary For Civil Service Tests LearningExpress, LLC; 1 edition (April 25, 2003) &#124; ISBN: 1576854744 &#124; 224 pages &#124; PDF &#124; 11 Mb Competition for civil service jobs is tough, so applicants need to be prepared for the qualifying civil service exam. This book is the best resource to improve verbal skills to succeed on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=214&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Vocabulary For Civil Service Tests<br />
LearningExpress, LLC; 1 edition (April 25, 2003) | ISBN: 1576854744 | 224 pages | PDF | 11 Mb</p>
<p>Competition for civil service jobs is tough, so applicants need to be prepared for the qualifying civil service exam. This book is the best resource to improve verbal skills to succeed on any civil service test. Readers will not only learn about the different types of civil service exams, but also about the most effective ways to prepare for any test, including preventing test stress and creating a study plan.</p>
<p>Here&#8217;s the link:<br />
<a href="http://bit.ly/CivilServiceReview">http://bit.ly/CivilServiceReview</a></p>
<p>if the link above is broken, please leave a message&#8230;</p>
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			<media:title type="html">N e i l</media:title>
		</media:content>
	</item>
		<item>
		<title>Nursing NCLEX Review</title>
		<link>http://basanneiljohnc.wordpress.com/2010/10/20/nursing-nclex-review/</link>
		<comments>http://basanneiljohnc.wordpress.com/2010/10/20/nursing-nclex-review/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 11:56:54 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[nclex]]></category>
		<category><![CDATA[nclex review]]></category>
		<category><![CDATA[nursing]]></category>
		<category><![CDATA[nursing review]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://basanneiljohnc.wordpress.com/?p=210</guid>
		<description><![CDATA[A collection of programs to help graduating AN/BSN students study/practice for the NCLEX Exam. Items found inside the compressed file are : ATI and Thompson-Delmar cds were created with clonecd, the Kaplan can be burned with any iso program too (clonecd, alcohol, nero, imgburn&#8230;) Here are the links: http://bit.ly/NursingReviewPart1 http://bit.ly/NursingReviewPart2 http://bit.ly/NursingReviewPart3 http://bit.ly/NursingReviewPart4 http://bit.ly/NursingReviewPart5 http://bit.ly/NursingReviewPart6 http://bit.ly/NursingReviewPart7 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=210&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A collection of programs to help graduating AN/BSN students study/practice for the NCLEX Exam. Items found inside the compressed file are : ATI and Thompson-Delmar cds were created with clonecd, the Kaplan can be burned with any iso program too (clonecd, alcohol, nero, imgburn&#8230;)</p>
<p>Here are the links:</p>
<p><a href="http://bit.ly/NursingReviewPart1">http://bit.ly/NursingReviewPart1</a><br />
<a href="http://bit.ly/NursingReviewPart2">http://bit.ly/NursingReviewPart2</a><br />
<a href="http://bit.ly/NursingReviewPart3">http://bit.ly/NursingReviewPart3</a><br />
<a href="http://bit.ly/NursingReviewPart4">http://bit.ly/NursingReviewPart4</a><br />
<a href="http://bit.ly/NursingReviewPart5">http://bit.ly/NursingReviewPart5</a><br />
<a href="http://bit.ly/NursingReviewPart6">http://bit.ly/NursingReviewPart6</a><br />
<a href="http://bit.ly/NursingReviewPart7">http://bit.ly/NursingReviewPart7</a></p>
<p>If any links were broken, please leave a message&#8230;</p>
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		<title>CASE 3 (to be pass on your blog): Henry Schein Inc.: The Business Value of a Data Warehouse</title>
		<link>http://basanneiljohnc.wordpress.com/2009/10/08/case-3-to-be-pass-on-your-blog-henry-schein-inc-the-business-value-of-a-data-warehouse/</link>
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		<pubDate>Thu, 08 Oct 2009 12:38:35 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[IT-414 MIS]]></category>

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		<description><![CDATA[Most companies store reams of data about their customers. The IT challenge has been how to integrate and massage that information so the business units can respond immediately to changes in sales and customer preferences. Henry Schein Inc. (www.henryschein.com) has it figured out. The $2.8 billion distributor of health care products designed and built a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=207&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Most companies store reams of data about their<br />
customers. The IT challenge has been how to<br />
integrate and massage that information so the<br />
business units can respond immediately to changes in sales<br />
and customer preferences.<br />
Henry Schein Inc. (www.henryschein.com) has it figured<br />
out. The $2.8 billion distributor of health care products designed<br />
and built a data warehouse with an in-house team of<br />
six IS professionals. CIO Jim Harding says he knew that having<br />
the right skills was critical to the data warehouse project,<br />
yet at the time, Schein had zero warehousing experience in its<br />
IT shop. So he and Grace Monahan, vice president of business<br />
systems, hired people for what they call “Team Schein.”<br />
Because Harding had chosen two key tools for the data<br />
warehouse—data extraction software from Informatica Corp.<br />
and user query and reporting software from MicroStrategy<br />
Inc.—the focus was on finding people who had experience<br />
with those tools. So Monahan hired three people from outside:<br />
project director Daryll Kelly, data modeler Christine<br />
Bates, and front-end specialist Rena Levy, who’s responsible<br />
for the user interface and data analysis, as well as user support<br />
and training. Dawen Sun, who handles extract, transform,<br />
and load issues, and database administrator Jamil<br />
Uddin hold two other key positions. Another team member<br />
is rotated in from Schein’s application development group.<br />
Besides having the right skills, the other top priority was<br />
ensuring data quality. “It seems kind of obvious,” says Harding,<br />
“but sometimes these projects forget about quality, and then<br />
the data warehouse ends up being worthless because nobody<br />
trusts it.” So at the outset of the project, the team interviewed<br />
about 175 potential business users to determine the information<br />
they needed to access and the reports they wanted to see.<br />
Plus, the team analyzed the old paper reports and the condition<br />
of the data housed in the company’s core transaction system.<br />
Monahan says those steps brought to light the importance of<br />
cleansing data in a system that’s designed for transactional purposes<br />
but not suitable for a data warehouse. That led to a long<br />
period of standardizing transactional codes in order to produce<br />
the sales reporting that business analysts needed.<br />
“It’s the in-house people who have this gold coin of<br />
knowledge of how their systems really work, which data is really<br />
good and not so good, and how the end users really want<br />
to use the data,” Kimball says. “Data quality is the hardest<br />
part of the project, because it’s very time-consuming and detailed,<br />
and not everyone appreciates it unless they’ve been<br />
through a couple of projects, like Daryll has,” Harding says.<br />
And there was yet another tedious obstacle. The data<br />
warehouse was designed to provide a very granular level of<br />
detail about customers, “so we can slice and dice at will,”<br />
Harding says. But the result was sluggish system performance.<br />
So the team created summary tables to make the<br />
queries work faster, and those tables needed to be tested. It<br />
was a lengthy process, Harding says, but in the end, it<br />
worked very well. The journey has taken well over two years.<br />
The system went live 18 months ago but “really came into its<br />
own” in February, Harding says.<br />
Of course, building a data warehouse is a never-ending<br />
job. New companies are acquired, products are added, customers<br />
come and go, and new features and enhancements<br />
are ongoing. But from an IT standpoint, the data warehouse<br />
is complete and has 85 percent of the data from the<br />
core transactional system. The next major goal is to provide<br />
the European operation with its own data warehouse system<br />
and tie it into the one in the United States.<br />
Harding says his project will surely justify the costs, but<br />
he lacks hard numbers. “We didn’t have a formal ROI that<br />
you could track later. I don’t even know how you would do<br />
it,” he says. “The reason we’re doing the project is because of<br />
the value it brings to the business.”<br />
Lou Ferraro, vice president and general manager of<br />
Schein’s medical group, says the business benefits are outstanding.<br />
He can now figure out who his most profitable customers<br />
are, target customers for certain types of promotions,<br />
and look at the business by product categories or sales territories.<br />
Ferraro says the data warehouse also helps select<br />
customers for direct-mail marketing campaigns that range<br />
“upward of 25 million pieces annually.”<br />
One of the most valuable features of the data warehouse<br />
has been the ability it gives users to add more fields to reports<br />
as they are using the system. “Once you create a basic<br />
report, draw a conclusion, and drill further based on those<br />
assumptions, it allows you to use that data and go even further,<br />
as opposed to creating a new report, and another and<br />
another,” Ferraro says. The IT department used to create,<br />
edit, revise, run, download, reprogram, and print piles of paper<br />
reports—daily, weekly, monthly and quarterly—for the<br />
analysis of sales and market trends. But today, business users<br />
search, sort, and drill down for that information themselves<br />
in a fraction of the time. The data warehouse has become “a<br />
part of our culture,” says Harding. “It’s got that kind of aura<br />
about it within the company.”<br />
Case Study Questions<br />
1. What are some of the key requirements for building a<br />
good data warehouse? Use Henry Schein Inc. as an<br />
example.<br />
2. What are the key software tools needed to construct<br />
and use a data warehouse?<br />
3. What is the business value of a data warehouse to<br />
Henry Schein? To any company?</p>
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		<title>CASE 2(to be passed on examination day): Harrah’s Entertainment and Others: Protecting the Data Jewels</title>
		<link>http://basanneiljohnc.wordpress.com/2009/10/08/case-2to-be-passed-on-examination-day-harrah%e2%80%99s-entertainment-and-others-protecting-the-data-jewels/</link>
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		<pubDate>Thu, 08 Oct 2009 12:35:27 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[IT-414 MIS]]></category>

		<guid isPermaLink="false">http://basanneiljohnc.wordpress.com/?p=205</guid>
		<description><![CDATA[In the casino industry, one of the most valuable assets is the dossier that casinos keep on their affluent customers, the high rollers. But in 2003, casino operator Harrah’s Entertainment Inc. filed a lawsuit in Placer County, California, Superior Court charging that a former employee had copied the records of up to 450 wealthy customers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=205&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In the casino industry, one of the most valuable assets is the<br />
dossier that casinos keep on their affluent customers, the<br />
high rollers. But in 2003, casino operator Harrah’s Entertainment<br />
Inc. filed a lawsuit in Placer County, California,<br />
Superior Court charging that a former employee had copied<br />
the records of up to 450 wealthy customers before leaving<br />
the company to work at competitor Thunder Valley Casino<br />
in Lincoln, California.<br />
The complaint said the employee was seen printing the<br />
list—which included names, contact information, and credit<br />
and account histories—from a Harrah’s database. It also<br />
alleged that he tried to lure those players to Thunder Valley.<br />
The employee denies the charge of stealing Harrah’s trade<br />
secrets, and the case is still pending, but many similar cases<br />
have been filed in the past 20 years, legal experts say.<br />
While savvy companies are using business intelligence<br />
and CRM systems to identify their most profitable customers,<br />
there’s a genuine danger of that information falling into the<br />
wrong hands. Broader access to those applications and the<br />
trend toward employees switching jobs more frequently have<br />
made protecting customer lists an even greater priority.<br />
Fortunately, there are managerial, legal, and technological<br />
steps that can be taken to help prevent, or at least discourage,<br />
departing employees from walking out the door<br />
with this vital information.<br />
Organizations should make sure that certain employees,<br />
particularly those with frequent access to customer information,<br />
sign nondisclosure, noncompete, and nonsolicitation<br />
agreements that specifically mention customer lists, says<br />
Suzanne Labrit, a partner at the law firm of Shutts &amp; Bowen<br />
LLP in West Palm Beach, Florida.<br />
Although most states have enacted trade-secrets laws,<br />
Labrit says they have different attitudes about enforcing<br />
these laws with regard to customer lists. “If you don’t treat it<br />
as confidential information internally,” she says, “the court<br />
will not treat it as confidential information either.”<br />
From a management and process standpoint, organizations<br />
should try to limit access to customer lists only to<br />
employees, such as sales representatives, who need the information<br />
to do their jobs. “If you make it broadly available to<br />
employees, then it’s not considered confidential,” says Labrit.<br />
Physical security should also be considered, Labrit says.<br />
Visitors such as vendors shouldn’t be permitted to roam<br />
freely in the hallways or into conference rooms. And security<br />
policies, such as a requirement that all computer systems<br />
have strong password protection, should be strictly enforced.<br />
Some organizations rely on technology to help prevent<br />
the loss of customer lists and other critical data. Inflow Inc.,<br />
a Denver-based provider of managed Web hosting services,<br />
uses a product from Opsware Inc. in Sunnyvale, California,<br />
that lets managers control access to specific systems, such as<br />
databases, from a central location.<br />
The company also uses an e-mail scanning service that allows<br />
it to analyze messages that it suspects might contain<br />
proprietary files, says Lenny Monsour, general manager of application<br />
hosting and management. Inflow combines the use<br />
of this technology with practices such as monitoring employees<br />
who have access to data considered vital to the company.<br />
A major financial services provider is using a firewall<br />
from San Francisco-based Vontu Inc. that monitors outbound<br />
e-mail, Webmail, Web posts, and instant messages to<br />
ensure that no confidential data leaves the company. The<br />
software includes search algorithms and can be customized<br />
to automatically detect specific types of data such as lists on<br />
a spreadsheet or even something as granular as a customer’s<br />
Social Security number. The firm began using the product<br />
after it went through layoffs in 2000 and 2001.<br />
“Losing customer information was a primary concern of<br />
ours,” says the firm’s chief information security officer, who<br />
asked not to be identified. “We were concerned about people<br />
leaving and sending e-mail to their home accounts.” In fact,<br />
he says, before using the firewall, the company had trouble<br />
with departing employees taking intellectual property and<br />
using it in their new jobs at rival firms, which sometimes led<br />
to lawsuits.<br />
Vijay Sonty, chief technology officer at advertising firm<br />
Foote Cone &amp; Belding Worldwide in New York, says losing<br />
customer information to competitors is a growing concern,<br />
particularly in industries where companies go after many of<br />
the same clients.<br />
He says the firm, which mandates that some employees<br />
sign noncompete agreements, is looking into policies and<br />
guidelines regarding the proper use of customer information,<br />
as well as audit trails to see who’s accessing customer<br />
lists. “I think it makes good business sense to take precautions<br />
and steps to prevent this from happening,” Sonty says.<br />
“We could lose a lot of money if key people leave.”<br />
Case Study Questions<br />
1. Why have developments in IT helped to increase the<br />
value of the data resources of many companies?<br />
2. How have these capabilities increased the security<br />
challenges associated with protecting a company’s<br />
data resources?<br />
3. How can companies use IT to meet the challenges of<br />
data resource security?<br />
Source: Adapted from Bob Violino, “Protecting the Data Jewels:<br />
Valuable Customer Lists,” Computerworld, July 19, 2004. Copyright<br />
© 2004 by Computerworld, Inc., Framingham, MA 01701. All<br />
rights reserved.<br />
I</p>
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		<title>+20 Blocking Rate +40 anti-crit damage for warriors</title>
		<link>http://basanneiljohnc.wordpress.com/2009/10/02/20-blocking-rate-40-anti-crit-damage-for-warriors/</link>
		<comments>http://basanneiljohnc.wordpress.com/2009/10/02/20-blocking-rate-40-anti-crit-damage-for-warriors/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 06:43:25 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[RF staehc]]></category>

		<guid isPermaLink="false">http://basanneiljohnc.wordpress.com/2009/10/02/20-blocking-rate-40-anti-crit-damage-for-warriors/</guid>
		<description><![CDATA[Open up your CE then scan your protection shield any level *you can buy protection shield on npc for just 3m-4m level 35 an anit crit shield* then scan your shiel for ex.Protection Large Protector for accre then change then value of shield 07 to 09 for BR 07 to 0A HS then hotswap it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=204&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Open up your CE<br />
then scan your protection shield any level<br />
*you can buy protection shield on npc for just 3m-4m level 35 an anit crit shield*<br />
then scan your shiel for ex.Protection Large Protector for accre<br />
then change then value of shield<br />
07 to 09 for BR<br />
07 to 0A HS<br />
then hotswap it you will have 20% blocking rate<br />
for anti crit shield change the value of<br />
07 to 1B then hotswap it<br />
now if you done it change your shield to 07 again then wear it on CW for unlimited blockand anti crit..</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>ahem</p>
<p>lemme explain</p>
<p>this is just a simple shield to accessory hack</p>
<p>like any accessory hack, you know what it does</p>
<p>and it does not totally block all damage, it only gives 20% additional blocking chance, not 100%</p>
<p>and you can make it 25% by wearing 4 shields on accessory and your own main shield[ protection ] for additional 5%</p>
<p>this way applies to other item effects, such as Strong, which gives of additional 10% damage of all attacks</p>
<p>however, if you compare it, you can always use Advanced Siege Kit for cheaper 35% attack, I wouldn&#8217;t waste my money on RSK</p>
<p>but I would suggest you using either 25% protection or 100% Regen[ 20% vampire in 4 accessory slots, then 20% on either shield or weapon, or both  ] its very effective, and heals insanely, and usable in lower levels, can save money on potions, especially for those Launcher types [ 100% HP regen + 1000~10000 damage = AWESOME!! ]</p>
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		<title>Chap 4 and Chap 8 MIS 2nd Trinal</title>
		<link>http://basanneiljohnc.wordpress.com/2009/08/28/chap-4-and-chap-8-mis-2nd-trinal/</link>
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		<pubDate>Thu, 27 Aug 2009 21:40:38 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
				<category><![CDATA[IT-414 MIS]]></category>

		<guid isPermaLink="false">http://basanneiljohnc.wordpress.com/?p=202</guid>
		<description><![CDATA[CHAPTER 4SYSTEM USERS AND DEVELOPERS Management Information Systems, 9th edition, By Raymond McLeod, Jr. and George P. Schell © 2004, Prentice Hall, Inc. Learning Objectives: Learn that the organizational context for systems development and use is changing from a physical to a virtual structure. Recognize the benefits and disadvantages of the virtual office and the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=202&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>CHAPTER 4SYSTEM USERS AND DEVELOPERS<br />
Management Information Systems, 9th edition,<br />
By Raymond McLeod, Jr. and George P. Schell<br />
© 2004, Prentice Hall, Inc.<br />
Learning Objectives:<br />
Learn that the organizational context for systems development and use is changing from a physical to a virtual structure.<br />
Recognize the benefits and disadvantages of the virtual office and the virtual organization.<br />
Know who the information specialists are and how they can be integrated into an information services organization.<br />
Be alerted to new directions that the information services organization might take.<br />
Understand what is meant by end-user computing and why it came about.<br />
Learning Objectives (cont.):<br />
Appreciate that users, especially those with an end-user computing capability, are a valuable information resource.<br />
Know the benefits and risks of end-user computing.<br />
Be aware of the types of knowledge and skill that are important to systems development, practiced by both end-users and information specialists.<br />
Understand knowledge management and the challenges that must be addressed for successful implementation.<br />
Be aware of the special constraints that face developers of global information systems.</p>
<p>Introduction<br />
The first office automation applications were mostly designed for secretarial and clerical tasks; but soon spread to managerial and professional ranks, leading eventually to the virtual office<br />
As firms evaluated the advantages and disadvantages of centralized and decentralized IS organizations, three structures were identified: the partner, platform, and scalable models<br />
Systems development is an evolving activity, with the organizational setting and the roles played by the users and information specialists constantly changing<br />
THE BUSINESS ORGANIZATION<br />
Information systems have been developed to support all organizational levels (Figure 4.1)<br />
At the strategic level, executive information systems are used by the firm&#8217;s top managers<br />
An MIS is designed to meet the information needs of managers throughout the firm<br />
At the lowest, operational level systems are designed to meet the firm’s day-to-day information needs in those business areas</p>
<p>OFFICE AUTOMATION<br />
OA includes all of the formal and informal electronic systems primarily concerned with the communication of information to and from persons inside and outside the firm<br />
Figure 4.2 shows an OA model of computer- and non computer-based applications used by a firm<br />
Innovations in IT made it possible for many firm activities to be conducted independent of their location<br />
This is called a virtual organization, and evolved out of office automation </p>
<p>A Shift from Clerical to Managerial Problem Solving<br />
The first OA applications supported secretarial and clerical personnel<br />
As managers and professionals became more computer literate they learned to use the computer applications in problems solving<br />
They began using e-mail to communicate, electronic calendaring to schedule meetings, video conferencing to link problem solvers over a wide geographical area, and so on<br />
OA applications have also been extended by such technologies as hand held computers and PDAs</p>
<p>THE VIRTUAL OFFICE<br />
Evidence of the virtual office began to emerge during the 1970s as low-priced microcomputers and communications equipment made it possible for individuals to work at home<br />
At the time, the term teleprocessing was used, later the term telecommuting was introduced to describe how employees could electronically “commute” to work<br />
Advantages and Disadvantages of Telecommuting<br />
Advantages:<br />
Provides employees with scheduling flexibility so that personal tasks can also be accommodated<br />
Firms typically pay more attention to communications needs of telecommuters<br />
Disadvantages:<br />
Employees can develop a sense of not belonging<br />
Employees can get the idea that they are expendable<br />
The division between home and office responsibilities can become blurred<br />
Hoteling<br />
The concept of “hoteling” is for the firm to provide a “sharable” central facility that employees can use as the need for office space and support rises and falls<br />
 The guiding principles for hoteling include:<br />
Design the spaces for functional needs<br />
Similar sized offices are built<br />
Centralized storage space is provided<br />
Fewer enclosed office spaces<br />
Assigned offices spaces are eliminated<br />
Advantages and Disadvantages of Telecommuting<br />
Advantages:<br />
Reduced facility cost<br />
Reduced equipment cost<br />
Reduced work stoppages<br />
Social contribution<br />
Disadvantages<br />
Low morale<br />
Fear of security risks<br />
The virtual office demands cooperation by both the firm and the employees if it is to succeed<br />
THE VIRTUAL ORGANIZATION<br />
In a virtual organization, firm operations are designed so they are not tied to physical locations<br />
Industries that are the most attracted to these concepts are those that add value in the form of: information, ideas and intelligence<br />
Such as: education, health care, entertainment, travel, sports, and consulting<br />
Workers in this “3I Economy” need to have the knowledge and skills required to succeed as IT and information systems are included in business processes<br />
THE INFORMATION SERVICES ORGANIZATION<br />
Require<br />
The Information Resources<br />
The Information Specialists<br />
Systems Analysts<br />
Database Administrators<br />
A Webmaster<br />
Network Specialists<br />
Programmers<br />
Operators<br />
A structure that is typical of a centralized operation is illustrated in Figure 4.4<br />
THE INFORMATION SERVICES ORGANIZATION<br />
Information services organizations usually require:<br />
The Information Resources<br />
The Information Specialists<br />
Systems Analysts<br />
Database Administrators<br />
A Webmaster<br />
Network Specialists<br />
Programmers<br />
Operators<br />
Figure 4.4 shows the structure of a typical information services organization</p>
<p>Innovative Organizational Structures<br />
During the 1990s, large firms sought to achieve a &#8220;centrally decentralized&#8221; organizational structure<br />
Three innovative organizational structures that have since been identified are:<br />
the partner model;<br />
the platform model; and<br />
the scalable model<br />
Whereas the organizational structure in Figure 4.4 illustrates how the information specialists are grouped, the innovative structures show how the IT functions are grouped<br />
Three Innovative Structures<br />
The Partner Model (Figure 4.5): IT coordinates business areas to achieve value innovation and accomplish delivery of solutions<br />
The Platform Model (Figure 4.6): IT provides the networks so that innovation can be accomplished by the business areas<br />
The Scalable Model (Figure 4.7): shows that two sourcing networks are utilized to interface with vendors when engaging in infrastructure management and solutions delivery within a flexible structure </p>
<p>What All Three Models Share<br />
All three models recognize that the IT function is not a self-contained unit, but interfaces with both users and vendors<br />
Responsibilities for certain functions must be allocated to specialists such as divisional information officers and account managers<br />
All three models reflect an effort to make the IT unit a team player in the firm&#8217;s use of information resources  sharing and delegating functions when it is best for the firm<br />
END-USER COMPUTING<br />
The first Information Systems were developed with IT specialists doing all of the work for the users (Figure 4.8)<br />
In the late 1970s, users began developing their own computer applications<br />
End-user computing evolved out of four main influences<br />
The impact of computer education<br />
The information services backlog<br />
Low-cost hardware<br />
Prewritten software<br />
In Figure 4.9 the end-user relies on the information specialists for some degree of support </p>
<p>USERS AS AN INFORMATION RESOURCE<br />
In deciding how the firm will use its information resources, management must  consider how end-user computing will be conducted, so as to maximize the benefits and minimize the risks<br />
Benefits and Risks of End-User Computing<br />
Benefits:<br />
Match Capabilities and Challenges<br />
Reduce Communications Gap  <br />
Risks:<br />
Poorly Aimed Systems  <br />
Poorly Designed and Documented Systems  <br />
Inefficient Use of Information Resources  <br />
Loss of Data Integrity<br />
Loss of Security    <br />
Loss of Control  <br />
SYSTEMS DEVELOPMENT KNOWLEDGE AND SKILL<br />
The development of information systems requires certain knowledge and skills<br />
It is possible to identify not only the types of knowledge and skill needed by information specialists and users, but also how users can be divided into general management and their staff<br />
Table 4.1 identifies the types of  knowledge needed and whether they are of major, intermediate, or minor importance<br />
In the same way, we can identify different types of skills and their relative importance (Table 4.2)</p>
<p>Knowledge Management<br />
This knowledge relates to the firm&#8217;s processes, technology, management, and interactions with its environmental elements<br />
Firms are embarking on projects to develop knowledge management systems for the purpose of achieving a competitive advantage<br />
Firms typically regard KM as another type of system to be developed as an IS that gathers knowledge, stores it and makes it available to users<br />
Table 4.3 lists the challenges that must be faced by firms in developing KM systems </p>
<p>A Successful KM Development Project at Nortel Networks<br />
Nortel Networks (using knowledge management software from Excalibur Technologies) credits its pilot KM project with enabling its transformation from a technology-focused company to one that is opportunity/customer-focused<br />
The old new product development system illustrated in Figure 4.10 consisted of a five-phase process<br />
The new project involved an NPD system that enabled Nortel to:<br />
leverage multidisciplinary NPD knowledge assets;<br />
improve NPD decision making; and<br />
facilitate learning and knowledge exchange  </p>
<p>CHALLENGES IN DEVELOPING GLOBAL INFORMATION SYSTEMS<br />
GIS describes the information system used by  multinational companies (MNC)<br />
GIS developers must address the following constraints:<br />
Politically Imposed Constraints<br />
Cultural and Communications Barriers<br />
Restrictions on Hardware Purchases and Imports  <br />
Restrictions on Data Processing<br />
Restrictions on Data Communications  <br />
Technological Problems<br />
Lack of Support from Subsidiary Managers<br />
PUTTING THE SYSTEM USERS AND INFORMATION SPECIALISTS INPERSPECTIVE<br />
Early systems development was accomplished solely by information specialists, but over time the users have played increasingly important roles<br />
Not only has systems development work changed, but the setting in which the work is performed has changed as well<br />
Electronic communication networks enable firms to become virtual organizations, so now their development work can be done almost anywhere<br />
END OF CHAPTER 4</p>
<p>===================================================</p>
<p>CHAPTER 8INFORMATION IN ACTION<br />
Management Information Systems, 9th edition,<br />
By Raymond McLeod, Jr. and George P. Schell<br />
© 2004, Prentice Hall, Inc.<br />
Learning Objectives<br />
Recognize that the transaction processing system processes data that describes the firm&#8217;s basic daily operations.<br />
Become familiar with the processes performed by a transaction processing system for a distribution firm.<br />
Recognize that organizational information systems have been developed for business areas and organizational levels.<br />
Understand the processes performed by a marketing information system.<br />
Understand the processes performed by a human resources information system.<br />
Know the basic architecture of an executive information system.</p>
<p>Learning Objectives (cont.)<br />
Know what customer relationship management is and why it requires a large computer storage capability.<br />
Know how a data warehouse differs from a database.<br />
Know the basic architecture of a data warehouse system.<br />
Know how data is stored in a data warehouse.<br />
Know how a user navigates through a warehouse data repository.<br />
Know what on-line application processing is.<br />
Know the two basic ways to engage in data mining.<br />
Introduction<br />
This chapter gives examples of how information is used in today&#8217;s firms<br />
Transaction Processing Systems process data that describe the firm&#8217;s daily operations and produce a database used by other firm systems<br />
A related application is Customer Relationship Management (CRM)<br />
CRM uses data warehousing, meaning data accumulates over time and can retrieved for use in decision making<br />
THE TRANSACTION PROCESSING SYSTEM<br />
This term TPS is used to describe the IS that gathers data describing the firm’s activities, transforms the data into information, and makes the information available to users both inside and outside the firm<br />
Figure 8.1 is a model of a TPS where data is gathered from the firm’s physical system and environment, and entered into a database<br />
Data processing software transforms the data into information for the firm’s management and for individuals and organizations in the firm’s environment</p>
<p>System Overview<br />
Data flow diagrams (DFDs) are used to document the system in a hierarchical manner<br />
The diagram in Figure 8.2 represents the highest level, called a context diagram because it presents the system in the context of its environment<br />
The data flowing from the distribution system to management consists of the standard accounting reports </p>
<p>The Major Subsystems of the Distribution System<br />
While context diagrams define the system boundary, other DFDs are used to describe the major subsystems in the firms data processes<br />
When a series of DFDs are used in a hierarchy, they are called leveled DFDs<br />
Figure 8.3 which is a Figure 0 diagram showing three major subsystems<br />
These subsystems are identified by the numbered upright rectangles in Figure 8.3</p>
<p>Systems That Fill Customer Orders<br />
Figure 8.4 shows the four main systems involved in filling customer orders:<br />
The order entry system enters customer orders into the system<br />
The inventory system maintains the inventory records<br />
The billing system prepares the customer invoices, and<br />
The accounts receivable system collects the money from the customers<br />
Figure 8.4  expands Process 1 shown in the Figure 0 diagram, and is called a Figure 1 diagram </p>
<p>Systems That Order Replenishment Stock<br />
The subsystems concerned with ordering replenishment stock from suppliers are shown in Figure 8.5, which is called a Figure 2 diagram since it explodes Process 2 of the Figure 0 diagram<br />
The purchasing system issues purchase orders to suppliers for the needed stock<br />
The receiving system receives the stock, and<br />
The accounts payable system makes payment</p>
<p>Systems That Perform General Ledger Processes<br />
Figure 8.6 shows the detail for the last of the three processes in the Figure 0 diagram<br />
The general ledger system is the part of the accounting system that combines data from other accounting systems to present a composite financial picture of the firm. Two subsystems are involved:<br />
The update general ledger system posts records that describe the various actions and transactions to the general ledger<br />
The prepare management reports system uses the contents of the general ledger to prepare the balance sheet and income statement </p>
<p>ORGANIZATIONAL INFORMATION SYSTEMS<br />
Other specialized information systems used in a firm include the marketing information system (MKIS) and the human resources information system (HRIS)<br />
Another IS that is implemented at the organizational level is the executive information systems (EIS), used by upper level managers in an organization<br />
The MKIS, HRIS, and EIS are described below.<br />
The Marketing Information System<br />
An MKIS is made up of input and output subsystems connected by a database (Figure 8.7)<br />
The Input Subsystems are:<br />
Transaction processing system<br />
The marketing research subsystem<br />
The marketing intelligence  subsystem<br />
Each output subsystem provides information about four critical elements in the marketing mix:<br />
The product subsystem<br />
The place subsystem<br />
The promotion subsystem<br />
The price subsystem</p>
<p>The Human Resources Information System<br />
Figure 8.8 illustrates the human resources information system (HRIS)<br />
The figure shows three main HRIS input subsystems:<br />
The transaction processing system provides input data<br />
The human resources research subsystem used for gathering specialized research information<br />
The human resources intelligence subsystem that gathers environmental data that bears on HR issues </p>
<p>The Executive Information System<br />
The executive information system (EIS) provides information to top-level managers on overall firm performance.<br />
A firm&#8217;s EIS usually includes executive workstations networked to a central server (shown in Figure 8.9)<br />
Some executives prefer more detail, so EIS designers build in flexibility so their systems fit the preferences of all executives, whatever they are<br />
One approach is to provide a drill-down capability, giving executives the ability to bring up a summary display and then display successively greater levels of detail (Figure 8.10)</p>
<p>CUSTOMER RELATIONSHIP MANAGEMENT (CRM)<br />
CRM systems are used to manage relationships between a firm and its customers so both can receive maximum value from the relationship<br />
Using more effort to cultivate long-term client relationships makes good marketing sense since its usually cheaper to keep existing customers than to obtain new ones<br />
The CRM system accumulates customer data over a long period and uses the data to produce information for users. A CRM system’s central element is the data warehouse<br />
DATA WAREHOUSING<br />
Until recently, computer technology could not support a system with such large-scale data demands<br />
The term data warehouse was coined to describe a data store with the following characteristics:<br />
Very large scale storage capacity<br />
The data is accumulated into new records instead of updating existing records with new information<br />
The data is easily retrievable.<br />
The data is used for decision making, not for the firm&#8217;s daily operations<br />
The Data Warehousing System<br />
A data warehousing system (Figure 8.11) enters data into the warehouse, transforms the data into information, and makes the information available to users<br />
Data is gathered from data sources and goes through a staging area before being entered in the warehouse data repository<br />
An information delivery system obtains data from the warehouse data repository and transforms it into information for the users<br />
The data warehousing system also includes a management and control components</p>
<p>How Data Is Stored in the Warehouse Data Repository<br />
The warehouse data repository stores two types of data in separate tables, which are combined to produce an information package<br />
Identifying and descriptive data are stored in dimension tables (Figure 8.12)<br />
Fact tables contain the quantitative measures of an entity, object, or activity (Fig. 8.13)<br />
An information package identifies all of the dimensions that will be used in analyzing a particular activity.  Figure 8.14 shows the format and Figure 8.15 includes some sample data</p>
<p>The Star Schema<br />
The key that identifies the dimension and provides the link to connect the dimension tables to the fact table is called a star schema<br />
Figure 8.16 shows how the keys in four dimension tables are related to keys in the information package in the center<br />
Fig. 8.17 is an example using the four dimension tables: customer, time, salesperson, and product<br />
The warehouse data repository contains multiple star schemas – one for each activity type to be analyzed  </p>
<p>INFORMATION DELIVERY<br />
The final element in the data warehousing system is the information delivery system<br />
Information is obtained from the data repository, transformed into information, and made available to users<br />
Figure 8.18 shows how the user can navigate the data repository to produce summary information, detailed information, and detailed data<br />
Figure 8.19 shows the results of a drill-across navigation, producing outputs in different hierarchies  </p>
<p>ONLINE ANALYTCAL PROCESSING<br />
OLAP is a type of software especially developed for data warehouses<br />
Using OLAP, users can communicate with the data warehouse either through a GUI or Web interface, and quickly produce information in a variety of forms, including graphics<br />
There are two approaches to OLAP (Figure 8.20):<br />
ROLAP (for relational online analytical processing) that utilizes a standard relational DBMS<br />
MOLAP (for multidimensional online analytical processing) that utilizes a special multidimensional DBMS </p>
<p>ROLAP and MOLAP<br />
Both OLAP types include a data warehouse server and a second server that houses OLAP software<br />
A major difference is that the MOLAP workstation includes a downloaded multidimensional database<br />
The data in this database has already been formatted in various dimensions so that it may be made available quickly rather than go through time-consuming analyses<br />
Figure 8.21 illustrates a report that is the type that ROLAP can easily prepare<br />
MOLAP can produce information in many dimensions<br />
Figure 8.22 illustrates a summary report in four dimensions: store type, product, age, and gender</p>
<p>DATA MINING<br />
Data mining is the process of finding relationships in data previously unknown to the user<br />
Data mining helps users discover relationships and present them in an understandable way so the relationships can be used in decision making<br />
The two basic data mining techniques are:<br />
Hypothesis Verification where data is used to test theories<br />
Knowledge Discovery in which users search for common characteristics within the data<br />
END OF CHAPTER 8</p>
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		<title>IT-414 – MIS – Case 4</title>
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		<pubDate>Thu, 30 Jul 2009 11:29:31 +0000</pubDate>
		<dc:creator>shiver21</dc:creator>
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		<description><![CDATA[GE, Dell, Intel, and Others: The Competitive Advantage of Information Technology There’s nothing like a punchy headline to get an article some attention. A recent piece in the Harvard Business Review (May 2003), shockingly labeled “IT Doesn’t Matter,” has garnered the magazine more buzz than at any time since the Jack Welch affair. The article [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=basanneiljohnc.wordpress.com&amp;blog=5534989&amp;post=200&amp;subd=basanneiljohnc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>GE, Dell, Intel, and Others: The Competitive Advantage of Information Technology</p>
<p>There’s nothing like a punchy headline to get an article<br />
some attention. A recent piece in the Harvard<br />
Business Review (May 2003), shockingly labeled “IT<br />
Doesn’t Matter,” has garnered the magazine more buzz than<br />
at any time since the Jack Welch affair. The article has been<br />
approvingly cited in The New York Times, analyzed in Wall<br />
Street reports, and e-mailed around the world. But without<br />
such a dramatic and reckless title, I doubt the article would<br />
have been much noticed. It’s a sloppy mix of ersatz history,<br />
conventional wisdom, moderate insight, and unsupportable<br />
assertions. And it is dangerously wrong.<br />
Author Nicholas Carr’s main point is that information<br />
technology is nothing more than the infrastructure of modern<br />
business, similar to railroads, electricity, or the internal combustion<br />
engineering advances that have become too commonplace<br />
for any company to wangle a strategic advantage from<br />
them. Once-innovative applications of information technology<br />
have now become merely a necessary cost. Thus Carr thinks<br />
today’s main risk is not underusing IT but overspending on it.<br />
But before we get any further, let’s have a reality check.<br />
First, let’s ask Jeff Immelt, the CEO of General Electric Co.,<br />
one of the premier business corporations in the world, this<br />
question: “How important is information technology to GE?”<br />
Here’s his answer: “It’s a business imperative. We’re primarily a<br />
service-oriented company, and the lifeblood for productivity is<br />
more about tech than it is about investing in plants and equipment.<br />
We tend to get a 20 percent return on tech investments,<br />
and we tend to invest about $2.5 billion to $3 billion a year.”<br />
Then let’s ask Dell Corporation CEO, Michael Dell:<br />
“What’s your take on Nick Carr’s thesis that technology no<br />
longer gives corporate buyers a competitive advantage?” Here’s<br />
his answer: “Just about anything in business can be either a<br />
sinkhole or a competitive advantage if you do it really, really<br />
bad or you do it really, really well. And information technology<br />
is an often misunderstood field. You’ve got a lot of people who<br />
don’t know what they’re doing and don’t do it very well. For us,<br />
IT is a huge advantage. For Wal-Mart, GE, and many other<br />
companies, technology is a huge advantage and will continue<br />
to be. Does that mean that you just pour money in and gold<br />
comes out? No, you can screw it up really bad.”<br />
Finally, let’s ask Andy Grove, former CEO and now<br />
Chairman of Intel Corporation, a direct question about IT:<br />
“Nicholas Carr’s recent Harvard Business Review article says:<br />
‘IT Doesn’t Matter.’ Is information technology so pervasive<br />
that it no longer offers companies a competitive advantage?”<br />
Andy says: “In any field, you can find segments that are close<br />
to maturation and draw a conclusion that the field is homogeneous.<br />
Carr is saying commercial-transaction processing<br />
in the United States and some parts of Europe has reached<br />
the top parts of an S-curve. But instead of talking about that<br />
segment, he put a provocative spin on it—that information<br />
technology doesn’t matter—and suddenly the statement is<br />
grossly wrong. It couldn’t be further from the truth. It’s like<br />
saying: I have an old three-speed bike, and Lance Armstrong<br />
has a bike. So why should he have a competitive advantage?”<br />
So, basically, Carr misunderstands what information<br />
technology is. He thinks it’s merely a bunch of networks and<br />
computers. He notes, properly, that the price of those has<br />
plummeted and that companies bought way too much in recent<br />
years. He’s also right that the hardware infrastructure of<br />
business is rapidly becoming commoditized and, even more<br />
important, standardized. Computers and networks per se are<br />
just infrastructure. However, one of the article’s most glaring<br />
flaws is its complete disregard for the centrality of software<br />
and the fact that human knowledge or information can be<br />
mediated and managed by software.<br />
Charles Fitzgerald, Microsoft’s general manager for platform<br />
strategy, says that Carr doesn’t put enough emphasis on<br />
the “I” in IT. “The source of competitive advantage in business<br />
is what you do with the information that technology<br />
gives you access to. How do you apply that to some particular<br />
business problem? To say IT doesn’t matter is tantamount<br />
to saying that companies have enough information<br />
about their operations, customers, and employees. I have<br />
never heard a company make such a claim.”<br />
Paul Strassman who has spent 42 years as a CIO—at<br />
General Foods, Xerox, the Pentagon, and most recently<br />
NASA—was more emphatic. “The hardware—the stuff<br />
everybody’s fascinated with—isn’t worth a damn,” he says.<br />
“It’s just disposable. Information technology today is a<br />
knowledge-capital issue. It’s basically a huge amount of labor<br />
and software.” Says he: “Look at the business powers—most<br />
of all Wal-Mart, but also companies like Pfizer or FedEx.<br />
They’re all waging information warfare.”</p>
<p>Case Study Questions</p>
<p>1. Do you agree with the argument made by Nick Carr to<br />
support his position that IT no longer gives companies<br />
a competitive advantage? Why or why not?</p>
<p>2. Do you agree with the argument made by the business<br />
leaders in this case in support of the competitive advantage<br />
that IT can provide to a business? Why or why not?</p>
<p>3. What are several ways that IT could provide a competitive<br />
advantage to a business? Use some of the companies<br />
mentioned in this case as examples. Visit their websites<br />
to gather more information to help you answer.</p>
<p>Source: Adapted from David Kirkpatrick, “Stupid-Journal Alert:<br />
Why HBR’s View of Tech Is Dangerous,” Fortune, June 9, 2003,<br />
p. 190; Robert Hoff, “Andy Grove: We Can’t Even Glimpse the<br />
Potential,” BusinessWeek, August 25, 2003, pp. 86–88; and “Speaking<br />
Out: View from the Top,” BusinessWeek, August 25, 2003,<br />
pp. 108–13.</p>
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